A breakthrough design, these men's shoes merge streetwise style and the latest adidas technologies. The boost™ midsole provides a sporty element, while the seamless adidas Primeknit upper offers a sock-like fit with an allover white noise graphic. EVA midsole plugs complete the NMD look.
boost™ is our most responsive cushioning ever: The more energy you give, the more you get
adidas Primeknit upper wraps the foot in adaptive support and ultralight comfort; Allover white noise graphic on upper
Welded 3-Stripes; Sock-like construction
Color-contrast molded EVA midsole plugs for NMD aesthetic
Molded heel patch
Textile and synthetic upper / Textile lining / Rubber outsole
The adidas NMD PRIMEKNIT is arguably the most sought after NMD ever, coveted by sneakerheads across the world. For those of you who missed out on this pair first time around, your prayers have been answered as it’s re-stocking a lot sooner than you would think.
The NMD PRIMEKNIT is the perfect combination of sneaker functionality and street style. The pair has been designed in a simple, yet attractive colourway, which appeals to both running enthusiasts and street wear lovers alike.
The shoes are crafted for a lightweight, durable Primeknit fabric and sit on top of a cushioned white midsole. The midsole is broken up with block soft red and blue which adds a nice touch of vibrancy to the silhouette. The shoe has a sock-like design which feels ultra-comfortable, and features branding on the midsole, and heel. The look is finished off with a set of black laces.
The NMD, adidas Originals’ new kid on the block, has quickly gained a very solid footing in the sneaker world.
Unveiled in December, the new silhouette’s general releases have been going like hotcakes at retail, causing YEEZY-like lineups, even reselling above their ticket price, all this without any real celebrity co-signs, and only a single collaborative issue alongside Nice Kicks.
The shoe’s design contains references to archival adidas models like the Micro Pacer, Rising Star and Boston Super, but it’s unlikely this really matters to sneakerheads today, as the NMD can easily stand on its own in the tech footwear market. In short, it makes more sense that kids would be buying the NMD because its packed with modern tech, it’s comfortable, and the consensus is: it’s the sneaker of the moment.
What is allowing the NMD to resonate so well with sneakerheads?
Overkill: The main fact is that the NMD is super comfortable, thanks to a perfect mix of materials and high-quality workmanship. The new tech system is the icing on the cake and it’s very trend-setting.
Concepts: I think it’s a mixture of the energy that is driving the brand, and the consumer being anxious to see a new product that makes sense. Typically this is a retro-driven business. It’s rare to see new models garner this much attention.
Livestock: This style of “lightweight casual” sneakers is smartly embracing performance technology, allowing the NMD to gain more popularity daily as the new “it” style. It just serves as a great new and effective canvas for adidas to play with.
size?: Ultimately, the shoe has been such a revelation and so well received because it’s both completely fresh and modern-looking, while at the same time capturing the aesthetic of modern-day fashion. It fits perfectly with today’s typical streetwear look.
Brandshop: The NMD is a nicely balanced sneaker; between smart design and a comfortable fit. These sneakers are exactly what is desired by the masses at the moment. Applause!