The NMD, adidas Originals’ new kid on the block, has quickly gained a very solid footing in the sneaker world.
Unveiled in December, the new silhouette’s general releases have been going like hotcakes at retail, causing YEEZY-like lineups, even reselling above their ticket price, all this without any real celebrity co-signs, and only a single collaborative issue alongside Nice Kicks.
The shoe’s design contains references to archival adidas models like the Micro Pacer, Rising Star and Boston Super, but it’s unlikely this really matters to sneakerheads today, as the NMD can easily stand on its own in the tech footwear market. In short, it makes more sense that kids would be buying the NMD because its packed with modern tech, it’s comfortable, and the consensus is: it’s the sneaker of the moment.
What is allowing the NMD to resonate so well with sneakerheads?
Overkill: The main fact is that the NMD is super comfortable, thanks to a perfect mix of materials and high-quality workmanship. The new tech system is the icing on the cake and it’s very trend-setting.
Concepts: I think it’s a mixture of the energy that is driving the brand, and the consumer being anxious to see a new product that makes sense. Typically this is a retro-driven business. It’s rare to see new models garner this much attention.
Livestock: This style of “lightweight casual” sneakers is smartly embracing performance technology, allowing the NMD to gain more popularity daily as the new “it” style. It just serves as a great new and effective canvas for adidas to play with.
size?: Ultimately, the shoe has been such a revelation and so well received because it’s both completely fresh and modern-looking, while at the same time capturing the aesthetic of modern-day fashion. It fits perfectly with today’s typical streetwear look.
Brandshop: The NMD is a nicely balanced sneaker; between smart design and a comfortable fit. These sneakers are exactly what is desired by the masses at the moment. Applause!